Inspired by our journey from constructing an expedition camper to building an off-grid homestead in North Idaho, this roast is crafted for those who approach each day with ambition and creativity. With its lively flavor profile, it’s the perfect coffee to kickstart your mornings and fuel your next great idea. Each cup is a reminder that every great build begins with a single step.
Build It - Medium Roast Coffee
Rating is 4.8 out of five stars based on 30 reviews
SKU: CF-BUILD-12OZ
$18.00Price
- Caramel: Sweet and smooth, like the thrill of a well-executed project.
- Fresh Cut Lumber: Earthy and robust, evoking the fresh scent of new wood and the satisfaction of a job well done.
- Creativity: Vibrant and inspiring, this note embodies the spark of innovation, encouraging you to dream big and transform ideas into reality. It's a reminder that each cup fuels the imagination and propels you toward your next great build.
12oz

Reviews
We purchased this coffee as it appeared to be similar to other coffee brands we enjoy in strength of flavor. I ground it to same settings I use for others. This coffee was very light in color and also had a sawdust like material mixed in. Brewing a percolator serving ended up with very weak coffee. I increased the amount but still ended up too weak to drink. I won’t be purchasing any more.
This coffee is great tasting, and my wife has been drinking it too (she is not a coffee drinker but she loves it)
I'm in the military and I have been drinking coffee for better than 40 years. This is an impressive cup of coffee and I am almost out of grounds when I get an alert "your order from Ambition Strikes has been shipped", and that makes me happy. I highly recommend buying the monthly order. Thanks for the motivation !!
It made me recall the Dolly Parton 9 to 5 song.
“ Tumble out of bed and I stumble to the kitchen
Pour myself a cup of AMBITION and yawn and stretch and try to come to life
Jump in the shower and the blood starts pumpin'
Out on the street, the traffic starts jumpin'
With folks like me on the job from nine to five”
We’ve been fans of Ambition Strikes for a while, so when we saw they were selling coffee, we had to try it. I’m very particular about my go-go juice — and this one blew me away. Smooth, flavorful, and no weird aftertaste. Even Thomas, who’s not a coffee drinker, said it’s the first one he’s enjoyed without that lingering bitterness. The “Build It” roast is exactly what it promises: crafted for doers. It’s become our morning ritual while working on our retirement homestead.
I was so excited when I placed my order for the medium roast. I had seen them talking about the coffee on their videos. When I opened the mailbox, I could smell the wonderful aroma of the coffee. When I brewed it, I was not disappointed at all. The taste is very smooth, with a hint of caramel. No bitterness what so ever. I did sign up for automatic order but I think I will also order the dark roast because I love super strong coffee.